Services / Build · CAP.002
A website that wins customers while you sleep.
Marketing sites and web platforms that load instantly, rank properly, and hand your team full control of the content, no developer needed for a text change.
01 · When you need this
If any of these sound familiar, you’re in the right place.
- Your current site takes four seconds to load and it shows in the bounce rate.
- Changing a headline means emailing an agency and waiting a week.
- You rank on page three for searches your competitors own.
- The site looks fine on a laptop and broken on the phone where 70% of visitors are.
- You're launching something new and the site is the front door.
02 · What we deliver
Exactly what you walk away with.
No vague 'solutions'. These are the concrete deliverables: each one is a line in the proposal and a checkbox at handover.
DEL.01
Design system
Not one page: a visual language your site grows with.
DEL.02
The site, built properly
Performance budget enforced in the build pipeline, not hoped for.
DEL.03
Content management
Edit everything yourself. We train your team as part of the handover.
DEL.04
Technical SEO baseline
Structured data, sitemaps, redirects, meta, the unglamorous work that ranks.
DEL.05
Analytics that respect visitors
Privacy-first measurement, set up with the events that matter.
DEL.06
Handover pack + 90-day warranty
Code, credentials, docs, training.
03 · How it runs
Phase by phase, with nothing hidden.
Every phase states what happens and what you see in your project portal while it does.
Structure & content
1 week
Sitemap, page briefs, and the message hierarchy, words before pixels.
In your portal: The content plan, shared for comment.
Design
1-2 weeks
Key pages designed in the real design system; you review live, not in PDFs.
In your portal: Design previews with change threads.
Build
1-2 weeks
Real pages on a staging URL from the first week.
In your portal: Staging link, weekly updates.
Launch
2-3 days
Domain cutover, redirects verified, analytics confirmed, CMS training.
In your portal: Launch checklist, ticked in the open.
04 · Standards
Non-negotiables, in writing.
Performance budget
Lighthouse ≥ 95 on every page, enforced by the build: a slow page fails CI.
Accessibility
WCAG 2.2 AA. It's the law in more places every year, and it's more customers.
Your content, your control
If you can't edit it after our training session, we haven't finished.
SEO is table stakes
Structured data and clean URLs on every page. No 'SEO package' upsell.
05 · Stack
Tools chosen for your handover, not our comfort.
For content-heavy sites we'll recommend the CMS that fits your team's workflow; sometimes that's a headless CMS, sometimes it's simpler. The answer depends on who edits, how often.
06 · Questions
Asked often, answered straight.
Why not just use WordPress?
Will you get us to #1 on Google?
Can you redesign without losing our rankings?
Two weeks, really?
07 · Related
Often paired with this work.
Ready to talk about web development?
Describe where you are. We’ll respond within one business day with honest next steps, even if the honest next step isn’t us.
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